-Work closely with a cross-functional team and key contacts regionally to develop marketing strategy in China market, consistent with the global strategy & brand equity in order to help build sales & profit.
-Lead the cross-functional team at the country level, and gain support from QA, Operation and Supply Chain leaders
-Communicate global strategy and calendar and help translate it into local market plans to meet business needs.
-Collate market performance data to help identify opportunities and challenges –to build sales & profit.
-Optimize products/programs to best fit local needs and timings
-Develop category plans including growth, and profitability metricsGuideline for Corporate brand and product brand marketing
-Guideline and strategy for brand communications such as tv, print-ads, DM, etc.
-Brand campaign execution in China
Requirements:
-8 years above experience in marketing communications
-Proven, progressive experience in food management in a retail environment
-Experience leading product and/or brand strategy, planning & execution
-Experience in leading cross-functional teams
-Well rounded teamwork skills
-Responsibility and accountability
|
